5/18/2023 0 Comments Project canvas primaryDiversify: A business serves multiple customer segments with different needs and characteristics.In the segmented situation, the business may further distinguish its clients based on gender, age, and/or income. Segmented: A company applies additional segmentation within existing customer segment.Niche market: Customer segmentation based on specialized needs and characteristics of its clients: e.g.Mass market: There is no specific segmentation for a company that follows the mass market element as the organization displays a wide view of potential clients: e.g.The different types of customer segments include: ![]() Various sets of customers can be segmented based on their different needs and attributes to ensure appropriate implementation of corporate strategy to meet the characteristics of selected groups of clients.
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